2.28.2011

Snicker Doodle, Dude






Yes, I know what you're thinking, "isn't the snicker doodle a little amateur?" Yes, but it is a classic, just like the chocolate chip cookie. And, like they say, you don't have to be the first at something, just be the best...

Also, in case anyone is wondering what place cookies have among a cake only club, just look to the Dutch, because, cookie in the Dutch language means, "little cake". So, they are like the cousins of the cake and I say, "Welcome, little cake friends."

2.25.2011

Bluffin' for the Muffin







A banana muffin with a Ghirardelli chocolate streusel. Delicious? Oh, yes. I just ate a dozen and so can you...

This muffin will be featured on the menu...even if muffins are the ugly cupcake, they still need lovin' too.



2.24.2011

Drum Roll, Please...





Ah, yes, the new logo. I feel like we are finally getting somewhere. Gotta give props to PJ's Top Shop in Cali for doing a knockout job. I can already see the town plastered with the threeFifty space man.

Now, the next couple of steps will be getting my name copyrighted, (no, I have not done that and no one is allowed to steal my junk...or I'll find you!) a business license, spaceman stickers and t-shirts so I look official. The menu is still under construction but it's getting there.

2.22.2011

Strawberry Lemonade Whoopie Pies



What's more refreshing than a glass of strawberry lemonade?
Well, turning that glass of strawberry lemonade into cake form, of course.
One bite of these bad boys and you taste the electrifying zing of the fresh lemons and the creamy strawberry frosting that makes you feel like you are floating in a strawberry field of dreams. It will take over your entire palate and say, "Hey, I'm here. Let's do this." Then, you have another...

As good as they were, I still have a little bit of work left in perfecting them, but they are close and the final product will blow you away.

2.17.2011

Hippie-licious




Well, I had to redeem myself from my whoopie pie mishap, and these trippy little cakes definitely did the job. They are colored vanilla cupcakes with a cream cheese frosting and are actually inspired by the hippies of Humboldt county in California. Even though I am not a big fan of food coloring (or fondant), sometimes you just gotta use it to kick things up a bit.

Whoopie Fail

 I figured since I am telling you about all of my triumphs and journeys to greatness, I should probably tell you about my failures also. It just so happens that most of my failures come in the kitchen while developing new recipes. This particular failure sounds good and even looked like it tasted good, and in all reality, wasn't THAT bad, it just wasn't great. And, you my friends, deserve greatness.

 These were chocolate whoopie pies with a peanut butter filling, and some were dipped in a chocolate ganache. First off, the dipped ones were suppose to be minis but they came out as bigs, yeah I got a little too excited, and secondly the filling didn't do it for me, so, it is back to the drawing board.

2.15.2011

The Quest

So, I am back from my journey to other bakeries in California. Really, I only went to two. But, I sampled a lot...in the name of bettering threeFifty of course. One bakery, or confectionery...whichever you please, seemed to have a steady flow of people. To me, it just looked like they dipped anything they could find in chocolate, and their cookies tasted sort of like cement. And, I think that is what happens when you lose your focus...which is why we are all about the cake. And the Benjamin's. But, mostly the cake.

The second place was much better because they were serving beignets, (http://en.wikipedia.org/wiki/Beignets). Check out that link if you don't know what they are. And, if you have never had the privilege of trying those tasty, fluffy morsels of deep fried goodness that rival the manna from heaven, than please, if you have any love for yourself, go out and get ya' some. So that's what I collected from my journey...oh, and threeFifty Cakery is still a force to be reckoned with. Whaaat up.

As far as the progress of the business goes, the astronaut graphic has been sent off to a computer artist and will soon be a real logo. Hallelujah

2.11.2011

Oooo and Ahhh

Well, I guess I accomplished the first step toward opening up my cake Mecca. I got my AZ food handlers card!!! Wooo Hoo!!! Yeah, big deal.

Also, I am in the process of developing new recipes and ways to manipulate cake like you wouldn't believe, so be excited!

And, I'll be away this weekend, I guess it is a good thing I have no followers yet,  researching other bakeries so one day they will look to threeFifty Cakery and say, "Daddy".

Peace, love and cake...or just peace out works

2.10.2011

What's in a name?

In case anyone is wondering why we call ourselves "threeFifty Cakery", because, it is an awesome name. That, and somebody already took the name "Sprinkles", hmmm. But, seriously, the reason it is called "threeFifty" is because, as we all know, when you bake a cake it gets baked at 350 degrees F. And, I think the "Cakery" part is a given.

I have also included the first rough draft of our...brace yourselves...Logo! There is not much explanation for what inspired me to sketch up an astronaut with a cupcake for a head...too many frosting shots I think. The look we here at threeFifty are going for is a kind of urban/21st century/hip image. We strive to appeal to everyone, and everyone being awesome in their own way will love our cake.

So, back to the logo. If you will notice he has a flag in his hand. That will be changed to a big shiny whisk. And, those are sprinkles that surround our astronaut friend, in case it wasn't clear. Also this picture will be sent over to a graphic artist to get cleaned up and become digitized. So, be patient and this logo will soon be on t-shirts, stickers, cake boxes and in the hearts of many around the world.

In the Beginning...

Hello, all my fellow cake lovers. This is the beginning of something special.

Now, you might be asking yourself, "why is it special?".

Well, I am glad you asked.

What we are doing here at threeFifty Cakery is bringing cake to you in, yes, many ways that have already been done, but also inventing new ways to enjoy cake. We will be offering up cupcakes, whoopie pies, cake pops, cookies and many more tasty treats that you will just have to taste to believe.
So in the rumored words of a once famous queen, "Let them eat cake."

...Is what I would be telling you if I already were an established cakery. But, fear not, we are not far from our goal. You will soon be with the tastiest most mouth watering and moist cake you have ever laid mouth on...but first, take this journey with us as we become an official business (and by official, I mean in the eyes of county and the state.)

Right now we are heading towards our first goal, and that is to become a catering business and set up shop at farmers markets around the Phoenix metro area and various special events. Once we get our name out there and plant our deliciousness in your belly and brain and all you think about is, "CAKE!" then we will look at a catering truck and become a mobile cakery, and then the ultimate goal, an actual store front.