2.10.2011

What's in a name?

In case anyone is wondering why we call ourselves "threeFifty Cakery", because, it is an awesome name. That, and somebody already took the name "Sprinkles", hmmm. But, seriously, the reason it is called "threeFifty" is because, as we all know, when you bake a cake it gets baked at 350 degrees F. And, I think the "Cakery" part is a given.

I have also included the first rough draft of our...brace yourselves...Logo! There is not much explanation for what inspired me to sketch up an astronaut with a cupcake for a head...too many frosting shots I think. The look we here at threeFifty are going for is a kind of urban/21st century/hip image. We strive to appeal to everyone, and everyone being awesome in their own way will love our cake.

So, back to the logo. If you will notice he has a flag in his hand. That will be changed to a big shiny whisk. And, those are sprinkles that surround our astronaut friend, in case it wasn't clear. Also this picture will be sent over to a graphic artist to get cleaned up and become digitized. So, be patient and this logo will soon be on t-shirts, stickers, cake boxes and in the hearts of many around the world.

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